#MexicoToday – Last week we posted about how Jessica Seba and I were chosen to be a part of the Mexico Today program and today it is my pleasure to post a re-cap of the kick-off event that was held in Oaxaca over the weekend.
Welcome to Oaxaca
It was clear that the weekend was going to be a cultural treat immediately after stepping off the plane Friday as we were greeted by the traditional sounds of the marimba, a type of xylophone that originated in southern Mexico. After being transferred to our hotel, the gorgeous Camino Real Oaxaca, we met for an introduction cocktail followed by a mezcal tasting, which really put us in the spirit – pun intended.
Guelaguetza Dancers
After we’d become well acquainted with tequila’s smokey sister, we moved to the old chapel of the Camino Real (the 5-Star Camino Real is housed in what was originally the convent of Santa Catalina) for a massive buffet of Oaxacan flavors. As we ate, a group of traditional dancers performed many of the dances of the Guelaguetza festival, which is an extravagant event that takes place on a hillside in Oaxaca each year.
Alebrije in the making
Saturday began with an insightful meeting which included a panel discussion including guest speakers Antonio del Rosal Stanford (Mexican Brand Coordinator), Alejandro Ruiz (the famed chef of Casa Oaxaca), and Jacobo Angeles (a local artisan famous for his Alebrijes – brightly colored wooden figures). Following the discussion, we were driven out into the countryside to visit Jacobo’s workshop and learn about how the alebrijes are made. Before the demonstration, we were treated to more dancing, mezcal, and a fabulous lunch prepared by Jacobo’s family. During lunch, I was able to try chapulines for the first time, which are toasted grasshoppers – a traditional delicacy of Oaxaca. I must say, I quite enjoyed them and found them to taste like salted cranberries.
Lunch at Jacobo's Workshop
Returning from Jacobo’s workshop, we had just enough time to freshen up before joining a marching parade in the street (although a few of us snuck off to watch the USA vs. Mexico football match in a local cantina). Jessica tells me the parade was a highlight of the trip as our group carried colorful candles while they followed a group of traditional dancers through the streets – all the while being fed shots of mezcal. Some of our group were carried on the shoulders of some locals (atop a leather bull) and at the end of the parade, the group was greeted by a giant “Welcome Mexico Today” in fireworks. Back in the cantina, we saw fireworks of our own as the US went up 2-0 on Mexico, only to be destroyed 4-2.
Parading the streets of Oaxaca City
The group reconvened at Casa Oaxaca where chef Ruiz prepared a delicious three-course meal consisting almost exclusively of local meat and produce. Chef Ruiz has been a huge proponent of the “Local Foods” movement as growing and using your own food and produce has always been a way of life in the fertile lands of Oaxaca.
Dinner was followed by drinks on the town square, where we were serenaded by local mariachi bands and a few passing troubadours. Drinks were followed by more drinks in a cozy cantina around the corner from the Camino Real, which, for some of us, made for an interesting Sunday morning meeting. Grogginess aside, the farewell meeting was touching. I think I speak for the group when I say it was a true pleasure to meet so many talented people who all share a real love for Mexico. Journey Mexico, Jessica, and I are all honored to be a part of such a committed group, and we’d like to thank the Mexican Tourism Board, Marca País – Imagen de México, and Ogilvy for putting together such an inspired initiative and such a wonderful event.
The Mexico Today Team (Most of us)
Stay tuned to www.facebook.com/MexicoToday for posts from the group of contributors and be sure to follow #MexicoToday tweets for all the real-time happenings in Mexico!


2011 marks the 16th Pan American Games during which 6,000 athletes from 42 nations will compete in 36 sports. By hosting the games this year, Mexico will become the first country to have hosted the event three times. This years Pan Am. Games will take place on October 14–30 and will be the largest multi-sport event in 2011.


TW: Yet, two years ago you were ready to remove tourism from its cabinet-level status. What changed your mind about tourism?
In May of 2011, Journey Mexico lead a group of 13 travel experts from around the world on a 14 day excursion through
In this newest webisode of
AGUASCALIENTES, MEXICO – “Hey bro where are you from? I’m from Chicago and I’m here with my wife and my buddy from college”. “I’m from Canada”, I replied to the sunburnt man dressed in a baseball cap, shorts, sneakers and an oversized t-shirt. His eyes gleamed with excitement as he confessed that I was only the second English speaker he had met in his three days at the San Marcos National Fair in the
Some of the more popular attractions include the bullfights, cockfights, a casino, and of course – the parties. I skipped the cockfights and casino but decided to go to my first bullfight, in hopes of having a real cultural experience. With a seating capacity of 15,000 people and an incredible construction time of only 48 days, the arena was nothing short of impressive. Passionate screams of ‘Ole’ and continuous whistling could be heard as the animated matadors teased and evaded the infuriated bulls. Although I enjoyed the energetic atmosphere of the arena, I only stayed for a half-hour, as my stomach and conscience could no longer handle the very one-sided and bloody battles.
The organized events were spectacular but what I enjoyed more was the abundance of talented artists and performers, who brought the city streets to life. I never had to stray far from my hostel door to find someone preforming magic tricks, dancing, playing a musical instrument or entertaining crowds of onlookers with their own artistic talent. The owner of a small restaurant and 25-year resident of Aguascalientes explained why he loves the fair: “The fair brings families together. People who usually only come into town once a month come in several times – and they get all dressed up. The fair gives children more opportunity to spend quality time to with their fathers. I usually visit my family in other parts of Mexico, but when the fair comes, they make their way to little Aguascalientes.”



