The World Travel & Tourism Council (WTTC) has welcomed Journey Mexico CEO, Zachary Rabinor, as a regional member of their council. An invitation-only membership, Zach is honored to have been chosen among the some one hundred world’s foremost Travel & Tourism companies to participate in this important international fourm.
The WTTC aims to raise awareness of the importance of the travel and tourism sector, one of the world’s largest industry, supporting 284 million jobs and 9.8% of the world’s GDP. In Mexico specifically, it is the leading GDP – passing petroleum for the first time in 17 years – and contributes to 15.9% of all jobs. As a member representing Mexico, Zach together with the WTTC has a unique mandate and overview on all tourism-related matters in efforts to promote sustainable growth and well-being for the tourism sector in Mexico.
“I feel honored to be amongst the industry’s leaders and am excited to forge ahead in helping Mexico earn recognition as a world class destination and the travel and tourism industry be prioritized for its vital contribution to job creation, conservation, global collaboration, and the global economy.” – Zachary Rabinor
WTTC is renowned for the depth of its research, spearheading global analysis of the economic importance, both direct and indirect, of tourism. But in addition to the WTTC’s unrivaled research efforts, its members are involved in on-the-ground action in the form of community engagement, charitable contributions, disaster relief, and/or conservation efforts. One initiative in particular highlighted Mexico this year: Expediciones Sierra Norte in Oaxaca, Mexico won the Community Award in the 2016 Tourism for Tomorrow Awards for their dedicated efforts to their community-based ecotourism project of establishing more than 100 km of routes through the forest, all following the ancient trails and paths that connected the communities in the past.
Travel and tourism is growing at a faster rate than other significant sectors such as automotive, financial services, healthcare, which is why it is more important than ever to become involved and have a voice to generate prosperity. We wish our best of luck to Zach as a new member of the WTTC!