Riviera Nayarit, located just north of Puerto Vallarta on Mexico’s Pacific Coast, had a stellar year of tourism in 2010. According to the Mexico Tourism Board, the Riviera Nayarit resorts of Nuevo Vallarta and Punta Mita reported a 33.2% rise in occupancy from the year before. This rise was the largest in all of Mexico for 2010.
The rapid expansion and growth in the Riviera Nayarit increased the regions property inventory by 5% in 2010, but the coastline didn’t have much trouble filling the new rooms as visitor arrivals to the area rose 14.3% compared to 2009.
The region’s beautiful coastline, its proximity to the culturally rich beach town of Puerto Vallarta, and its first-class resorts secure the Riviera Nayarit a spot on Mexico’s list of must-visit destinations. Nayarit enthusiasts seem to be spreading the word about the value of the coast as the region reports that 13% of U.S. travelers recognized the Riviera Nayarit brand, which is an increase of 4.3% from 2009.
Also an undoubted factor in the success of the Riviera Nayarit is the safety of the region. Palmasola, an exclusive beachfront villa in Punta Mita, recently reported:
Punta Mita is home to the Four Seasons and St. Regis resorts and also to nearly 200 Americans who have vacation homes there. Amongst these are celebrities and some of the countries most successful business leaders. In the 10 year history of the resort, there have been no safety incidents regarding any visitors to the resort.”
A Note from Journey Mexico – Because Journey Mexico’s main office is located in Puerto Vallarta, we are fortunate to be able to spend time in the Riviera Nayarit on a weekly basis. We would like to add to Palmasola’s comments on the safety of the region and say that the Riviera Nyarit is one of the most beautiful and secure regions in Mexico. Many of our staff currently live in the region and are happily raising families here as well. If you ever have a question about the safety of the area, please email us at [email protected]. You can also find more information about safety in the Safety of Mexico section of our blog.