Pueblos Magicos: A Guide to Mexico’s Magic Towns

Pueblos Magicos are towns recognized by the Mexican government for their “magical” qualities, whether that be their astonishing beauty, rich history, or extraordinary legends.

Among the more famous Pueblos Magicos is Tequila – the home of the world renowned spirit. But, for the most part, the towns on the Pueblos Magicos Program are lesser-known gems, waiting to be discovered by intrepid explorers looking to experience authentic Mexico.

Read on to find out more about Mexico’s Pueblos Magicos or contact Journey Mexico to take privately guided tours of these beautiful and unique magic towns.

Pueblo Magico, Tequila

What is a Pueblo Magico?

Meaning Magic Town, a Pueblo Magico is a Mexican town granted Pueblo Magico status by the Mexican government for its “magical” qualities. This could be its beauty, historical importance, or its natural wonders.

Ultimately, the term “Pueblo Magico” is a mark of excellence and an excellent signal that the town is worth exploring for a day or two.

Which were the first Pueblos Magicos?

The Pueblo Magico Program was created by Mexico’s Ministry of Tourism (with help from several other agencies and regional governments) in 2001. Initially, there were three Pueblos Magicos: Huasca de Ocampo in Hidalgo, Real de Catorce in San Luis Potosi, and Tepoztlan in Morelos. The latter lost its status in 2009 but won it back the following year.

How many Pueblos Magicos are there?

The list grows almost every year. As of August 01, 2023, there are 177 Pueblos Magicos in Mexico.

How do towns become Pueblo Magicos?

Towns aren’t just handed Pueblo Magico status, they need to earn it. The first step is to hit the criteria of having a population of at least 5,000 people and be within relatively easy reach of a city.

After, the town needs to form a Pueblo Magico committee, who will be in charge of applying.

Then, various plans for developing tourism must be agreed which includes earmarking money for generating and maintaining tourism.

Finally, once the Pueblo Magico status has been granted, the committee must make sure the commitments to developing tourism are kept.

Magical Sayulita in Jalisco

Pueblos Magicos by state: The full list

Looking to find your nearest Pueblo Magico? Here we order each Pueblo Magico by the state in which it sits. Look for the state you’re in or heading to and see which Magic Towns are there. If you’d like to take a tour of your nearest Pueblo Magico with an experienced guide, fill in the Journey Mexico Trip Planner and we can organize the tour for you including private, round-trip transportation.