Mexico City, San José, Rio de Janeiro – [October 2025] – Journey, the luxury travel company specializing in tailor-made experiences in Mexico, Costa Rica, Brazil and now Panama, has announced the appointment of Rebecca Recommends as its new U.S. sales representation partner. The partnership marks a key step in Journey’s strategy to strengthen its presence and expand trade relationships in the United States, the company’s most important source market.
Rebecca Recommends, founded by industry leader Rebecca Slater, is one of the most respected sales representation firms in the U.S. luxury travel sector. The firm represents a curated portfolio of globally recognized travel brands and is celebrated for its strong advisor network, thoughtful positioning, and long-standing relationships within the U.S. luxury market.
“With Journey, clients embark on vacations that inspire, challenge, and leave a lasting positive impact. Their mission is rooted in the power of travel as an agent of change, offering exceptional luxury, personal transformation, innovative sustainability practices, and intercultural understanding.” said Rebecca Slater, Founder of Rebecca Recommends.
The appointment supports Journey’s strategic plan to reinforce its trade partnerships, grow brand awareness, and expand sales outreach across North America.
When reflecting on his first meeting with Rebecca at a Virtuoso Symposium in Athens, Zach recalls being struck by her warmth and instinct for personal connection. Accompanying her father, luxury travel leader Jonathan Slater, Rebecca was wearing a necklace she had commissioned from a jeweler in Chester. When Zach admired it, she immediately offered to help him commission something similar for his wife. Her genuine warmth, generosity, and hospitality left a lasting impression.
“From the very beginning, Rebecca has shown the same boutique, artisanal approach to relationships that defines her career and company today,” said Zachary Rabinor, Cofounder & CEO of Journey. “Her ability to treat every guest as unique and every connection as meaningful mirrors our own values at Journey, making this partnership a natural fit.”
Journey encompasses Journey Mexico, Journey Costa Rica, and Journey Brazil, three distinct, owner-operated destination management companies. Across the portfolio, Journey curates tailor-made travel experiences with a focus on relentless exploration, uncompromising luxury, and sustainability.
About Journey
Journey is a portfolio of luxury destination management companies, Journey Mexico, Journey Costa Rica, and Journey Brazil, specializing in tailor-made travel experiences throughout Latin America. With a focus on insider access, seamless logistics, and positive impact, Journey designs and operates journeys that connect discerning travelers with the people, culture, and landscapes of the region. Journey is a certified B Corporation in all countries it operates in.
About Rebecca Recommends
Founded by Rebecca Slater, Rebecca Recommends is one of the leading luxury travel representation firms in the United States, specializing in connecting the travel advisor community with unique, experience-rich partners worldwide. The company’s portfolio features some of the world’s most highly regarded hotels, destination specialists, and experiences.
