Mexico City, Mexico | San José, Costa Rica | Rio de Janeiro, Brazil – February 10, 2026
Journey, the award-winning luxury travel company specializing in tailor-made experiences across Latin America, is proud to announce that it is now fully certified as a Certified B Corporation™ across all three countries of operation: Mexico, Costa Rica, and Brazil.
Following Journey Mexico’s certification in 2024, both Journey Costa Rica and Journey Brazil achieved certification in 2025, making Journey one of the few luxury travel companies worldwide to hold this distinction across its entire portfolio.
Certified B Corporations™ are verified by the nonprofit B Lab™ to meet high standards of social and environmental performance, accountability, and transparency, demonstrating that business can truly be a force for good.
“Long before we knew the term B Corp, we were already working toward it in spirit. Seeing that commitment recognized across all our destinations feels incredibly rewarding and reminds us why we do what we do, to make travel a genuine force for good,“ said Zachary Rabinor, Founder and CEO of Journey.
Journey’s certification recognizes a company-wide effort to embed sustainability into every level of operation, from community partnerships and carbon reduction strategies to employee engagement and supplier standards.
“What I love about becoming a B Corp is that it pushes us to educate ourselves, our partners, and our guests. Awareness and training are essential if we want to make real change. Our whole team lights up when we talk about sustainability and the difference we can make together,” said Matteo Luthi, Managing Director of Journey Mexico.
“I remember reading about B Corp many years ago and appreciating how much of a shift it was from the traditional model of shareholder primacy. Becoming a B Corp started as a dream and became a mission, and joining Journey gave me the right environment to make it real. After two years of hard work, I’m bursting with pride that we’ve become the company I dreamt of. Now we’ll keep pushing ourselves to live up to that purpose and be a true force for good through travel,” said Javier Echecopar, Managing Director of Journey Costa Rica.
“We founded Journey Brazil with the clear intention of being a force for good. Becoming B Corp Certified in our first year is a reflection of our team and the meaningful partnerships we have across the country. As we explore deeper in Brazil, we are proud to guide travelers to experiences that have a positive impact on the people and places along our journeys,” said Mika Castro, Managing Director of Journey Brazil.
Journey’s certification marks a significant milestone in its ongoing commitment to luxury travel with purpose. The company continues to invest in long-term sustainability initiatives through its Positive Impact Fund, partnerships with community-led conservation projects, and efforts to measure and reduce its operational footprint.
About Journey
Journey is a portfolio of luxury destination management specializing in tailor-made travel experiences in Mexico, Costa Rica, Brazil, and Panama. Certified as a B Corporation™ across our destinations, Journey designs journeys that connect discerning travelers with people, culture, and nature through luxury travel that makes a positive impact.
